A fun & feminine approach to design
Alex is the web and graphic designer at Adored Designs. She has previous experience working with luxury brands in the fashion industry which sets her apart in her niche. We wanted to demonstrate her talent for design and knowledge on current fashion trends in her brand photos and video and showcased this by having her flip through fashion magazines, design a beautiful mood board with the images and included clips of her designing a blogger's website and logo in the video. We kept her brand photos and video fun, fresh & feminine. I made sure to capture Alex smiling and laughing lots, and even a few silly moments to keep the vibe lighthearted. We chose an upbeat song for her video that even further conveyed her brand tone.