Pinterest is a powerful tool to make your business more discoverable in an increasingly saturated online world. With that said, attracting a host of followers, likes, and re-pins is easier said than done and requires some strategic planning.
If you want to take full advantage of this social media platform and all it has to offer, then I recommend branding your Pinterest profile to accurately represent your business and attract your target customer.
To help you do this, I’ve listed the steps I took to create and brand my own Pinterest profile. Just follow these simple steps in order to take any profile from an unappealing disarray, to a gorgeous curated collection of photos and relevant topics!
1. Profile has my name and field of work
Having an attractive, well-designed profile is great and all, but if you don’t include information about yourself and your line of work, then it defeats the purpose. Including this kind information makes it easier for your followers to instantly find out who you are, what you do and most importantly, gives them a sense of the kind of services you can offer them.
Formatting is also a worthwhile consideration here. You want to keep any information you offer in this section short, sweet and to the point. On my own profile, I wrote: Jessica | Brand Photographer.
2. Include my business website
The whole point of your Pinterest profile is to spread awareness of your business to your followers, so you want to make it as easy as possible for them to visit your website. Therefore, including a link to your website or blog is a must. With just one click, any current or potential followers can learn more about your products or services.
3. Write a no-fluff bio
Social media is all about offering quick bursts of information, so it’s important to keep your bio as concise and to the point as possible. This short paragraph should speak directly to your audience, telling them exactly what it is that you can offer them as well as what they need to do to access your services.
For example, in my case I wrote that “I create beautifully branded photography and films for the creative girl boss”. This sentence accurately describes the kind of services I offer as well as the people I work with. This gives my followers a general sense of what my business is all about without getting into too much detail.
Following that, I wrote “Want free stock photos sent to your inbox? Sign up here”. This call to action tells your followers exactly what you would like them to do as well as how they will benefit from doing it. I want to stay connected to those interested in my business and my email newsletter is my preferred method to do so, therefore my goal here is to get people to sign up.
4. Use a professional head shot
You want to create a positive first impression when new or existing followers visit your profile, so make sure to use a professional-looking image of yourself. Earlier this year I had professional photos taken of myself, which I have incorporated throughout my various social media and marketing platforms, creating a consistent and professional visual identity for both myself and my business. I use the same headshot throughout these platforms to make sure that everyone can recognize me easily.
5. Clean up board names
Board names are a big part of how Pinterest users navigate the platform, so how you name your own is very important. Your board names should be relevant to your brand as well as the interests of your followers.
In my case, I created new boards that my target audience – female business owners – would be interested in and which relate to my own interests and brand. I have boards titled Business, Branding, Photography Tips, Social Media and several others. On Pinterest, users search for various key words in order to find exactly what they’re looking for and this is often how new users stumble onto your account. Therefore, the more popular your topics or key words are, the more likely you are to have new users discover and follow your account.
6. Decide on a colour scheme and visual aesthetic
This is something that you need to do for your business anyway, so think of it as killing two birds with one stone and decide on a general aesthetic to be used across your branding and social media platforms. Once you’ve decided on the direction of your branding, you need to stay true to it by keeping the style and quality of your content consistent.
Make sure that anything you save to your Pinterest boards follows the same basic criteria such as style, quality, content theme and colour scheme. For example, I only save pins that use clean, easy to read fonts, and beautiful photos that are bright, colourful, classic and feminine. I don’t save any poorly designed pin graphics even if the headline looks appealing.
7. Save many pins that fit my aesthetic and content
Now that you’ve set out your basic content guidelines, it’s time to save pins like crazy, but only those which fit your board categories and visual aesthetic. At this point, the quantity of pins per board should be your next consideration.
For example, you don’t want to have any boards with too few pins, because you may come across as being an inactive user which creates a negative impression among your followers. Therefore, when creating a new board, it’s best to make it ‘secret’ until you have at least 30+ pins on it. Once your boards have become large enough, then you can publish them for your followers to enjoy and share.
8. Write concise pin descriptions with keywords
Pinterest acts as a massive search engine, using key words from boards and individual pins to locate related content during a search. For this reason, it is important that your pin descriptions include keywords which relate to your headline as well as the content which it links back to. This function allows users with similar or related interests to be able to search for your pins and like, re-pin, or follow your board.
9. Change board covers to look cohesive
When a user visits someone’s Pinterest profile, a preview of all their boards is featured below their name and profile photo. Pinterest gives you control over this aspect, allowing you to change the cover photos on each of your boards. This gives you the opportunity to pick the images that best fit your account’s theme, orientation and colour scheme. This change may seem minor at first, however, doing so gives your account a competitive edge by making it look that much more cohesive and visually appealing.
10. Create on-brand blog post graphics
Any graphics that you use for your business or marketing materials need to be consistent with your chosen brand aesthetic. This includes any blog post graphics which you pin to your boards.
All blog post graphics that you create should be both visually appealing and include short, interesting titles that will grab the attention of users scrolling through your boards. In my case, I use stock photos from the Charuk Studios stock shop for all of my Pinterest graphics. This makes sure that my graphics are all consistently gorgeous, so they can’t help but be re-pinned!
11. Create a board for my blog posts
It’s a good idea to create a specific board for all your own blog posts. This makes it easier for your followers to quickly find your content instead of the items that you’ve re-pinned from other people’s boards. I always put this board first, so that it’s the first thing users see when they go on my Pinterest profile.
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