As an entrepreneur, there are countless places where you need to use photography for your business. Every aspect of marketing includes visuals, so what, where and how you use them is key to creating a successful brand and marketing strategy.
Photography showcases your product and is the visual representation of your brand, so quality is key. While having enticing copy is an advantage, without strong visuals to back them up, even the most innovative of marketing campaigns will fall flat.
Visual communication is powerful, so learning how to use it effectively is a major asset for business owners. Here is a roundup of 23 different ways you can use your brand photography effectively.
1. Blog post/Pinterest graphics with text
Pinterest is a fantastic platform for creatives to post and share imagery with each other and to gain a following. However, with such an abundance of images, posts need to stand out from the crowd in order to be noticed and re-pinned. If your brand images are top-notch, then you can expect to be successful on Pinterest.
2. In your blog posts
Blogs are a fantastic avenue for engaging your customer base online. With that said, no matter how interesting and well-written your posts are, without appealing images to support your copy, most readers will quickly lose interest. If you’ve decided to create a blog, make sure the content you put out is a feast for both the eyes and the mind.
3. Website pop-up
Pop-ups grab the attention of users on your website and prompt them to subscribe, or alert them to time-sensitive information like a sale. However, if they are poorly designed, they can quickly turn into a nuisance instead. By using quality imagery and relevant information in your pop-ups, you can ensure that your users stay informed and happy.
4. Website banner
Website banners have recently become a popular method of directing visitors’ attention towards specific information and areas of a website. Many therefore make use of attractive brand imagery to grab people’s attention. They are often the first thing a visitor sees when entering a website, so make sure that your images are strong enough to attract the attention and curiosity of users.
5. About me page
Think of your about me page as an opportunity to introduce yourself to your clients or followers. As with any introduction, first-impressions are key, so the kind of imagery you put forth should reflect the quality and key messages of your brand. By providing images that communicate the best qualities of yourself and your brand, you can be sure to impress.
6. Facebook cover and profile photo
Having a company Facebook group is very useful as a platform for new interested clients or followers to get to know your products or services, contact information and brand. Therefore, it makes sense to use attractive imagery that communicates the professionalism and purpose of your brand in the cover images and profile photos to create a positive first-impression.
Instagram has quickly become a must for both creatives and businesses due to its large user base and its ability to communicate both images and small blurbs within each post. It’s a fantastic way to stay connected with your user base and grow your brand’s following. Images are, of course, at the heart of this platform, so make sure to post images that are both visually appealing and relevant to the latest trends in order to both maintain and grow your following.
Ads are everywhere these days, whether you’re walking downtown, watching TV or surfing the web. With so much competition for attention out there, new businesses need to create imagery that is both visually attractive and stimulating in terms of its message in order to compete.
9. Event invitations
Events are a fun way to attract new clients and engage existing ones in person. However, the quality of the invitations you send out could mean the difference between a full house and a party for one. Whether digital or printed, invitations should include images and graphics that intrigue the recipients so that they are sure to attend.
10. Business cards
Business cards are useful for creating a positive first-impression, but only if they’re done right. Images and graphics are a great way to personalize your company business cards, so that they reflect the professionalism of both yourself and your business.
11. Email newsletters
Newsletters are a popular way to stay in-touch with your client base and let them know about upcoming events and opportunities. However, when they are poorly-designed they can become a nuisance and often end up in the spam bin. To ensure that your business’ emails are communicating effectively with your client base, it’s important to include intriguing, visually stimulating images in your newsletters that will grab the recipient’s attention.
12. Website buttons
Used properly, website buttons are an efficient way to simplify navigation on your business’ website. Users are easily distracted and overwhelmed on pages with too much content, so creating buttons that are simple and uncluttered is best. Using sample images as buttons both improves the look of your website, and makes it easier for users to browse and quickly find what they’re looking for.
13. Facebook tabs
Facebook tabs allow businesses to customize their Facebook wall with any number of marketing media. Brand imagery and videos can be used within any number of tabs on your wall to bring attention to products, events and marketing campaigns for your brand.
14. Business app
If you have created a dedicated app for your business, the kind of images you use within it can become a significant advantage. Whether your images are being used as buttons or within a gallery, they should all be attractive and engaging enough to keep users on the app for as long as possible.
Brochures effectively communicate your business offerings to new clients, however, written descriptions are simply not enough. Brochures should include intriguing sample images of your past work and other offerings in order to effectively communicate the quality and type of services you offer.
16. Welcome packets
Welcome packets are a fantastic way to introduce your brand to new clients. A packet could include various marketing materials, brand imagery, or samples of your products or services. By including strong visuals in your welcome packets, you are sure to impress new clients and make them glad they chose you over the competition.
17. Thank you cards
First impressions are important, but sometimes the impressions you leave with a client you’ve already worked with can be even more crucial. Small touches like sending out personalized thank you cards can make a world of difference, and can increase the chance of a client returning. By including top-notch brand photography in your thank you cards, you give them an added personalized touch and a professional appearance.
18. Pricing guide
In creating a pricing guide for your business, it’s not enough to just state the facts and figures. By including high-quality images of your products or services, clients are able to better compare the costs and benefits, and are likelier to make a purchase.
19. Store display
Store displays are common, but not all are made equal. The best displays are those that make use of bold, enticing images and decorations. By incorporating beautifully photographed images in your store display, you are sure to grab the attention of passers-by and arouse their curiosity.
20. Press release
Getting your business featured in a publication is a potent marketing strategy, however, in order to do so you must first create a press release. Magazines and publishers receive numerous press releases, so it is important to make sure that yours stands out from the crowd. By including professionally photographed brand imagery in your press releases, you can be sure that the professionalism of your brand will shine through.
21. Guest blog post
Writing a guest blog post allows you to spread brand awareness within a new audience of people with similar interests. However, writing an interesting piece is not enough to attract new users or clients to your own blog or business. By including intriguing brand photography or other related imagery with the blog post, you are more likely to attract the attention and curiosity of readers.
22. Send to magazines
Being featured in a magazine is a great way to spread awareness of your brand among your consumer base and improve your brand’s reputation. However, where this form of visual marketing is concerned, your brand is only as good as its imagery. If getting your business featured in a magazine is your goal, make sure that creating visually appealing brand imagery and product photography is at the top of your to-do list.
For businesses that sell their offerings online, product photography is absolutely key. Visitors only have the images of your merchandise to go by, so using well-staged photographs that highlight the best features of your products could mean the difference between a lost customer and a sale.
If you are planning a brand photo shoot download my questionnaire I use with clients to define their brand direction. Sign up below to have the PDF delivered right to your inbox!