Stock photography can come in handy for a lot of reasons, whether you’re a blogger looking for content or a business owner in need of marketing visuals. Below are the top 3 reasons why stock photography is such a worthwhile investment!
1. Saves You Time
You may not know it just by looking at them, but there are actually a number of steps that go into creating stock photos. These include:
o Planning a photo shoot concept
o Finding the right location
o Sourcing props (either borrowing or buying them)
o Finding a model
o Doing hair and makeup or hiring an artist
o Sourcing the model’s wardrobe and accessories
o Styling hundreds of photos
o Finding the right natural light or setting up studio lighting
o Sorting through hundreds of photos to select the best shots
o Retouching the final selection
o Uploading to a website to sell them
In the end, this can become a fairly lengthy process and may take days or even weeks to complete. By going through a stock photography website instead, you can avoid the long process of creating your own photos, saving you a lot of time and effort in the long run.
2. Wide Selection
One of the best things about stock photography is the enormous selection. Stock websites typically carry hundreds of thousands of ready-made photos, so no matter what your needs or tastes are, there’s bound to be a photo that’s just right for you.
Because stock photos are purchased on an individual basis, this also allows you to buy only the ones that are best suited to your particular needs.
Lastly, stock websites allow you to search their photo collection using key words or subject areas, saving you time by searching for exactly what you need and allowing you to access photos that may not be as commonly used.
3. Affordable Price
The cost of buying ready-made stock photos is actually much cheaper compared to what you would spend hiring your own custom photographer or doing it yourself.
Custom photography needs to be styled, photographed and retouched for a single client’s use, whereas stock photos can be used by a wider audience, making it easier for image suppliers to photograph and sell them again and again.
Their affordability is a major part of the reason why so many blogs and businesses use stock photography, since it allows them to feature professional imagery on their websites and marketing materials.
Stock photos are also great because they don’t require any major commitment. Taking your own photos requires you to purchase and learn to use the necessary photo equipment and retouching software, purchase props and hire a model, not to mention the cost of your time spent planning and executing the project. Because of all of these unforeseen complications and expenditures, taking the DIY route may not be as cost-effective as you think.
You also run the added risk of your photos turning out poorly and communicating the wrong message, which could end up turning away readers from your website instead. In comparison, stock photos are a great low-cost, low-risk alternative, so you can be sure to get a return on your investment again, and again!
BONUS: Want to maximize your newly purchased stock photos? Check out my blog post 5 Ways to Use Stock Photos on Your Blog!