So you enjoy creating content and connecting with your small but loyal audience. You would looooove to create a living from your blog or Youtube channel but sponsored content doesn't quite feel right nor does it pay the bills. Solution? I've got 4 other ways for you to monetize baby!😘
1. Offer a service
If you have a following on Instagram or steady traffic to your blog then there is probably something you can help your audience with. Analyze your skill set. What are you good at and also love to do?! That would be the perfect service to offer your audience. Maybe you are skilled at graphic design, social media management, photography, video editing, copywriting, etc.
You can use your blog and social media posts to market your service, which is also known as content marketing.
Content marketing is a type of marketing that involves the creation and sharing of online material such as videos, blogs, and social media posts that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
You can still share about your life and passions on social media and also mix in posts about your new service.
2. Sell a Product
Okay, I'm sure selling a product sounds daunting, but it doesn't have to be! If you are a small creator you can easily put together a digital resource on a topic such as DIY, beauty, style, nutrition, photography, etc. and sell that on your website. Best part of a digital product is you make it once and can keep selling it without putting more time or money into it. Hello passive income!!
Another group of creators who sell a product are Youtubers. They make barely anything from ads on their videos but a ton from their own merch. So besides collaborations and sponsored content this another way they've monetized their content! I can't be certain (because I'm not a Youtuber with millions of followers) but I'm pretty sure this is a much more lucrative way for them to earn money.
So if you are new I suggest sticking to selling a digital resource, or if you have the funds to create a physical product then create branded merch to sell to your audience!
3. Create a course
Another way to monetize your blog is to create a course. If you have found a way to already help your audience, through your services and digital resources, a course would be a great next step!
What questions does your audience keep asking? What information are they eager to learn from you? Pick one topic that is most in line with your blog and brand to create an in depth course about.
This may not seem like an obvious way to monetize a blog but I've heard of course creators that have 10-50k social media followers that earn $1 000, 000 from their course! Companies wouldn't pay near that for sponsored content with that audience size. Something to keep in mind when figuring out how to monetize.
4. Become an Affiliate
My last method to monetize your blog is to become an affiliate.
Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
If you follow fashion bloggers you may have seen them promote their outfits with the app Like To Know It. That app tracks customers purchases after seeing a specific blogger share a product so they earn a commission for each sale.
I've also seen other entrepreneurs be affiliates for someone's course or online community and promote it to their audience in exchange for a commission.
Amazon is another website that is easy to sign up and be an affiliate for. I think this is a great option because Amazon has EVERYTHING. And you don't just earn a commission for the specific products you promote, it's any purchase the customer makes within 24 hours of clicking through your product link. Pretty sweet huh?
I think affiliate marketing is the most natural way for bloggers to monetize because there are probably several products you LOVE and want to share with you audience anyways. If you 100% stand behind what you're sharing then why not get a cut of the sales?
Bet you didn't realize there were so many ways to monetize your lil' blog right?! So there is hope to make a living from it that doesn't include only sponsored content.
And a quick note I want to end off on, remember share & connect 90% of the time, sell 10%. Or 80%/20% or whatever feels right! Just focus on the community's needs over making a profit because before you sell anything to them you are going to need their attention and of course their trust.💕