So, you’ve just finished writing an informative and educational blog post. Now what? How can you make sure that your readers will actually see it and take you seriously?
Well, I’m here to tell you that the answer to your question lies in your blog graphics. Graphics are a major element of any blog and they’re what ultimately pulls your readers in and makes them want to stay a while.
If done right, blog graphics convey a sense of professionalism to the reader, making your content that much more intriguing and sharable. Quality of content counts, however we live in a very visual world where everything is judged, at least initially, on appearances.
Therefore, if you want your content shared, you’re going to have to provide a share-worthy graphic to accompany your post. Below are 5 keys to creating an eye-catching graphic to get your blog noticed!
1. High Quality Photo
If your image isn’t worth sharing, then no one is going to bother. To avoid this problem, any photos you use should be high in quality. If you’re not the greatest photographer, then you may want to consider using professional stock photography – something sharp and well-lit that ultimately conveys what your blog post is all about.
If you do opt for the do-it-yourself route, just don't use your phone. Go the extra mile and invest in a good DSLR camera to take your photos; the results will be worth it! High quality photos convey to the reader that you are a trustworthy professional and that your content is valuable.
2. Interesting Title
Social media users are constantly scrolling past endless content, so it’s important that your title stands out and piques their interest. People love to learn new things online, so writing an educational post and using “how to” as your title is sure to grab people’s attention.
You can teach your readers why you think something is important to know, or even compile a list of key points that are easy to follow. Most people don’t really care to hear about the personal details of your life unless you’re a public figure, so write about something that interests or benefits them instead.
3. Legible Typeface
Your post graphic is only valuable so long as people can actually read what’s on it, so make sure that the typeface you’re using is clearly legible. I know you may be tempted to use that pretty Edwardian font for your title, but you’re really better off saving it for another project.
While pretty, cursive or handwritten fonts are indeed eye-catching, the major problem with them is that they are too hard to read. There’s enough going on in the background photo already, so stay away from any messy, handwritten or especially skinny fonts. If you’re a social media user yourself, then you know how quickly you can scroll over tens of images or posts.
Any fonts you use need to be reasonably bold and legible, making it quick and easy for viewers to read and process. Now, just because I don’t recommend complicated fonts doesn’t mean that you can’t still get creative with your design, so feel free to use attractive serif or sans-serif fonts in interesting combinations. Just make sure that they’re legible.
4. Portrait Orientation
It’s important to know the specifications of the platform you’re posting on so you can make sure that your graphic meets them and looks professional. Pinterest is a major source of traffic for blogs, so you want to make sure that your graphics have been optimized for this platform. Vertical formats display larger in the Pinterest newsfeed while landscape images appear significantly smaller.
Vertically oriented graphics also look good on other major social media platforms like Instagram, Twitter and Facebook, so generally speaking, vertical is the most effective image orientation to use for your graphics.
5. Include Your Logo or Website
News feeds are an excellent opportunity for free self-promotion. Therefore it’s a good idea to include your logo or website address on all of your blog post graphics, as this will ultimately help to get viewers familiar with your brand and business.
By adding this feature to your graphics, it can also act as a troubleshooting feature in the case that the link to your blog becomes corrupted over time. If this problem occurs, then readers can still find your website by searching the name of your business or website.
Are you following these 5 keys to create an eye-catching blog graphic? If not, what could you improve to help increase traffic to your blog and website?
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