Brand photography is a fairly new niche in the photography industry (and I say that because there is no definition for it on Google, yet!) Basically it is a genre of photography designed for creative entrepreneurs and business owners. Brand photography incorporates the various elements of your business into a photo to communicate your story and match your aesthetic.
Brand photography goes beyond a simple headshot or product photograph and presents a lifestyle. For example, the photography Starbucks uses to represent their brand is starkly different from Nike. They both showcase their products, but the images also illustrate their company values and style to set them apart from their competitors.
If you aren’t familiar with brand photography or how it could help your business, continue reading to learn the 6 benefits of brand photography!
The most beneficial aspect of brand photography is the ability to show your audience what it looks and feels like to work with you. Brand photography truly embraces your brand story and showcases your genuine personality. It goes beyond capturing a headshot and infuses YOU in the imagery.
What is more authentic than seeing a business owner in their element? Brand photography captures candid moments such as gathering inspiration, meeting with clients or your creative process.
2. Brand Recognition
Brand recognition is very valuable because familiarity builds trust and credibility with potential customers. Ideally when your target customer comes across an advertisement or social media post of yours, you want them to instantly associate the photo to your brand.
Brand photography allows you to stand out in your industry by incorporating what makes you unique in your imagery, which in return will promote brand recognition.
High quality photography is a must, but you also need to present a cohesive image across all marketing platforms. Your branding should be seamless! Which means your website, social media, ads, press kits, print materials and any other marketing you do, should all match. You wouldn’t use 3 different logos for your business, and you shouldn’t use multiple styles of photography.
Brand photography communicates professionalism and a well-established brand because it is authentic, recognizable, high in quality, but most of all the photos present a cohesive image and message.
4. Raise Your Prices
One of the best benefits of brand photography is that it allows you to raise your prices. (Who doesn’t want that?!) Building a strong, recognizable brand and presenting a professional image communicates to your audience you are a leader in your field, and when you look professional you can charge professional pricing.
Plus when you are proud of the visual presentation of your business you can feel confident to state your prices. Believing in your worth is priceless!
5. Compete on Quality, Not Price
How would you feel to not have to compete to offer the lowest price for your product or service? Probably very relieved! Good news is that brand photography can do just that because consistent, strategic branding leads to strong brand equity.
"Brand equity is the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command."-Entrepreneur.com
You can now focus on attracting customers that value high quality and exceptional service, (yes they are out there!) They don’t want the headache that comes with something cheap, and they love the feeling of luxury and exclusivity. This is why some people will pay thousands of dollars for a Chanel handbag. Chanel has done an exceptional job of establishing a very desirable ad recognizable brand image, they compete on quality not price.
6. Inspire Your Audience
Lastly brand photography has the ability to inspire your audience. The photography you use in your marketing is professional, but it also should present an image for your ideal customer to aspire to. They are hiring you to add value to their life or business, and if you aren’t providing something that solves a problem you are making their life more beautiful and enjoyable.
Make it easy for your customers to fall in love with your business by utilizing exquisitely styled brand photography, and show how your offering can allow them to live and work beautifully.
The first step to creating gorgeous brand photos is to have a very clear brand direction. Download my FREE Brand Questionnaire that I use with all my photo shoot clients below to really nail down your brand before planning or investing in custom photos!