I compiled a checklist that I use personally when I plan a brand photo shoot for a client (so you know this has got to be good!) A brand photo shoot isn't just capturing beautiful photos, there is strategy behind the visuals to ensure the photographs are working to help their business thrive! Reference this checklist next time you plan to take photos for your business.
1. Incorporate their brand colours
Stick to the colour palette you have chosen for your business and use those 3-5 colours in your brand photos. This will ensure your branding is consistent and cohesive throughout your website, print materials and photography.
2. Show their creative process
Capturing photos of what the business does behind the scenes humanizes the company while highlighting their expertise in the field. It can be anything from gathering inspiration, working in a coffee shop, packaging their product, etc. The creative process is different for each business, so this will also set you apart in your field.
3. Include the business owner in the photos
Plan to capture at least a few really nice head shots of you, the business owner. Some people don’t love to be photographed and would rather include other things in their brand photos. However beautiful portraits are vital to use for your profile photo on social media, your about page, and if the media wants to feature you and your company.
4. Showcase their personality
You want to ensure your unique voice and personality translates through the copy you write and your brand photography.
Are you bubbly, confident and uber feminine?
Or a thoughtful and reserved artist?
These descriptions provoke a different image in your mind, so it is important to define your personality and translate that through the brand photography to portray an authentic image of you and your business.
5. Present their products in the best, most irresistible way possible
Product photographs (you know those photos on a white background that are sharp and high quality, but are boring) are necessary for businesses that sell a product. However these photos don’t present your product as desirable and they aren’t building your brand image.
Therefore when planning your brand photo shoot make sure you style your products in a real life setting, and make them look irresistible! These are the photos that will nudge your audience to purchase from you.
6. Highlight what sets them apart in their industry
Okay this one may be a little tricky if you are the photographer trying to figure this out for a client. My approach is to analyze my client’s responses to my brand questionnaire (You can get your free copy here!) and research who are their competitors and what makes them different. Then make sure to showcase that in the brand photography because that is their competitive advantage!
7. Inspire their audience
If your product or service isn’t solving a problem in a consumers life, then it is designed to make it more beautiful. Maybe your audience doesn’t necessarily need what you offer which is why you must show them how desirable the result is. Inspire your audience to live more beautiful and creative lives through your brand photography.
Looking to hire a brand photographer? Read my blog post 7 Questions to Ask When Hiring a Brand Photographer to help you find the perfect fit. Now you are well on your way to creating perfectly branded visuals for your business!
If you are planning a brand photo shoot download my FREE Brand Questionnaire I use with clients to define their brand direction. Sign up below to have the PDF delivered right to your inbox!