Several months ago I worked with Melissa from Olive Branch & Co. to create a custom brand film and photography for her business. She creates handwritten calligraphy pieces for celebrations and events as well as a line of cards. As you will see, each piece is a work of art.
In the first stages of her brand project we had to do a bit of brand discovery. Melissa filled out the brand questionnaire I send to all my clients and articulated all the thoughts, feelings and visual elements she associated with her business. Her mission statement was to bring peace through the beauty of words while honouring and loving people in the process.
One of her answers that I found most intriguing was her description of her ideal customer.
She described them as a young woman who values handmade items, loves craft markets and all things Etsy. She is the type to choose a local coffee shop over a Starbucks any day. She is truly passionate about hobbies that fulfill her mind and soul, whether that be health and wellness or arts and literature. She is the type of person that is thoughtful and sincerely wants to let her friends and family to know how much they are loved.
This description is thorough and descriptive. I can recall friends and acquaintances that fit profile perfectly. This helped greatly with the direction of her photo shoot because we knew who we wanted to attract with the film and photos.
The next step was to create a mood board to outline the the art direction for her photo shoot concept. A mood board is perfect to ensure the photographer and client are on the same page. In my Brand Collection and Deluxe Brand Collection I spend many hours searching for the perfect location, props and other vendors to complete our team so I want to make sure everything I plan is in line with the client's vision.
To complement her calligraphy pieces we styled them with various flowers and plants including ranunculus, freesia, leaves and eucalyptus. I also picked up decorative plates from Anthropologie (a brand that inspired her aesthetic), pastel green and cream ribbon, various paintbrushes, ink bottles, pens and paper from Melissa's home, and black metal scissors (that I found on Amazon for an amazing price!) I linked the props we used below.
The styling resulted in a balance of elegant and organic. We highlighted the beauty and luxury of the handwritten pieces while incorporating natural elements and having it appear effortlessly styled. The tone we were aiming to convey was sweet, thoughtful, sincere, poetic and honest. This comes across more in the film than photos, which is why video is so powerful. You have the ability to tell a story and convey emotion, that photos otherwise could not portray.
I love how the photos and film work together to provide the same cohesive look and message but connecting to viewers in different ways. Pretty imagery gives something for customers to aspire to, and encourages them to incorporate these pieces into their next event, while a film makes you fall in love with the brand and person behind the business.
Her pieces are simply breathtaking and something memorable to keep for generations. Tell me in the comments which photo of her work is your favourite?
Want to define your brand direction, aesthetic and tone? Download my brand questionnaire that I use with every client. (It's my gift to you!) I created this questionnaire to cover every important aspect before planning your brand photo shoot.