I'm fortunate to work wonderful clients, each one inspires me and impacts my life and business in a unique way. One of those amazing clients I had the pleasure of working with was Gretchen Cruz, the owner of Gretchen Cruz Hair Artistry.
I first met Gretchen over 2 years ago when I was still in university, and she styled hair for a photography project of mine. (I love when past relationships come back into your life!) Fast forward to this past month and I got to create something beautiful & custom for her brand!
Every industry can be broken down into more specific niches, that we as consumers probably don’t know about. For Gretchen, she knew she wanted to specifically style hair for boho brides, so we designed her brand photo shoot to attract that type of client. (Knowing your ideal client is essential, remember serving a niche is better than being a jack of all trades.)
When I think boho I imagine a bride that is laid-back, effortless, natural, with a bit of a hippie vibe. So the goals of this brand photo shoot was to communicate that style while capturing various hairstyles that showcased Gretchen’s expertise. I love how the hairstyles Gretchen chose had this whimsical look to them, the kind that are low maintenance to wear on your wedding day.
To pull the boho bridal look together we styled the photo shoot with a vibrant bouquet, vintage dresses, a crown made of greenery and soft makeup that accentuated the models natural features. The white brick loft and large windows of course helped create that gorgeous airy look to the photos. Also Gretchen loved rosy hues and shades of white and cream, so for her wardrobe she picked out the perfect blush ensemble and a few gold accessories to match.
Gretchen is now in the process of having her website designed, and I cant wait to see how she incorporates the film and photos! In the meantime to see more of her work visit her Instagram here.