I'm excited to share another project I wrapped up this Spring with marketing strategist, international speaker, passionate traveller and creative council chair at the Rising Tide Society (this lady truly does it all) Dannie Fountain!
Dannie flew in to Toronto early April and I had the pleasure of touring her around the city (Soho House, Glory Hole Doughnuts, Sugar Beach & the Distillery District were just a few of the places we went to) AND we also organized her personal brand photo shoot during her visit! (travel becoming a business expense, UH yes please!)
"We travel not to escape life, but for life not to escape us."
We started photo shoot with an appointment at Blo Blow Dry Bar on King St. West to get her hair and makeup done. Then we captured some amazing views of Dannie in front of the Toronto skyline, the Flatiron Building and the Distillery District to tie in her passion for travel into her brand photos.
I also got several amazing photos of her working in this rustic urban coffee shop & bar complete with a glass of whiskey (how appropriate for this whiskey connoisseur) and we ended the day by indulging in the most delicious burgers. Photo shoots really do work up an appetite!
If you’re just as in love with these personal brand photos of Dannie as I am, I highly suggest heading over to her Instagram to give this lovely lady a follow because:
1) her Instagram feed is a *gorgeous* curation of black & white photos
2) she isn’t afraid to be real about her business, life and travel escapades (hallelujah for not sugar coating the unglamorous moments!)
Also check out Dannie's two recent press features, How to Create a Sense of Home While Travelling and Packing Light: My Travel Staples. Since this lady is a PR guru I'm thrilled that she jumped right into pitching stories around her nomad life and used her new brand photos too!
Photography Tip: Location, Location, Location!
A big way to stand out in your business is through impactful photos, but traditional head shots may feel a little dull to showcase your uniqueness to your audience. One way to make photos more personalized to your brand is to choose a gorgeous, on-brand location.
Dannie’s photo shoot is a great example because she described her brand as wander-filled, moody, editorial, raw and adventurous. Yes we made sure her hair, makeup and wardrobe was on point and captured her best angles and natural candid moments, but in my opinion the various locations are the element that capture these feelings.
These photos just showcase the tip of the iceberg of Dannie’s travels as she’s been to 29 countries and counting, but these on-location photos capture her adventurous spirit much better than a studio ever could.
Here's my challenge for you: If you could capture photos of yourself, your products or any imagery for your business, where would your ideal location be? Let’s get dreamy, and real imaginative!
So tell me, what did you come up with?