I am thrilled to share this brand photo shoot I had the pleasure of photographing earlier this year. I worked with Maddy, the luxury event planner of Maddy K, to capture photography that highlighted the aesthetic and personality of her business.
Maddy and I first connected over Instagram. She saw some of my collaborations I had done with other vendors and messaged me saying she really liked my work. I was obviously extremely flattered! I knew about Maddy’s work and prestige in the industry, so her compliment meant a lot. Soon after we set up a coffee date to get to know more about each of our businesses and discuss the possibility of working together.
Maddy was interested in rebranding Maddy K and showcasing her personal brand, and I was looking to work with creative entrepreneurs that fit my aesthetic and to exclusively take on brand photography projects. Our personalities and visions clicked! So we began planning and organizing Maddy’s brand photo shoot.
Personal branding is marketing yourself and career as a brand. The goal of the photography is to show what it looks and feels like to work with you.
Maddy filled out my brand questionnaire and articulated exactly what people were supposed to feel and think when engaging with her brand. She also had to do some research into who her competitors were and what was her brand’s distinct competitive advantage. We dove into what visually inspired Maddy’s aesthetic, which she discovered were luxury fashion brands. She wanted her photo shoot to be girly and colourful like Kate Spade while also remaining sophisticated and timeless like Chanel.
From there we gathered over 100 images as inspiration for her photo shoot. Once we narrowed it down I created a mood board that finalized the art direction. Celebrating life’s moments beautifully was Maddy K’s mission, and it was my goal to translate that mission into her brand photo shoot.
The day of the photo shoot was long but of course a lot of fun! We started bright and early at 8:00 a.m. and wrapped up around 6:30 p.m. We had 4 different set ups that were all styled differently. There was a peach and cream tablescape, a blue and white tablescape, an office set up and also some glamorous head shots.
The results of the photo shoot were perfect. I love how we were able to capture Maddy’s flair for chic event styling. She has an amazing eye for pairing colours, textures and incorporating unique elements I never would have thought to use. And of course Maddy looks absolutely radiant in every photo! She made my job a breeze.
This project was one of my favourites to work on, I feel so fortunate to have been part of Maddy K’s rebranding and have met so many wonderful people that day. At the end of the long day, physically I was exhausted but creatively I was re-energized and inspired for upcoming projects!
There were many talented people and vendors involved to make this come together including:
Hair Stylist: Nora Ohanessian
Flowers: Aura Design
Stationary: Pixel Couture
Balloons: Haute Balloon
If you are interested in a personal branding photo shoot feel free to email me and we can set up a complimentary consultation. I would love to hear how you dream of being photographed!
Below are some of my favourite photo's from her photo shoot :)