This blog post is definitely overdue! Finally I am sharing the brand photography I created for Pâtisserie Petit Lapin. I met the owner, Viviane, through a collaborative event. She had plans to launch her new cupcake line in April and wanted photos to showcase at the launch, as well she wanted to refresh her product photos. This was perfect since this type of work is right up my alley and our styles matched wonderfully.
We met for dinner one evening and discussed our ideas for her photo shoot. I created a mood board that encompassed the various elements I thought were best to include and Viviane showed me the many different Instagram accounts she aspired to. Achieving a beautiful and cohesive look was the goal while still remaining true to Petit Lapin’s aesthetic.
From there we determined a long list of props to collect for the photo shoot. I am pretty sure collectively we brought 20 different kinds of sprinkles! We also collected flowers, berries, pastel paper, icing, plates, cake stands, baking trays, pretty plates, the list goes on. And of course lots of Petit Lapin desserts!
The day of the photo shoot started off easy breezy and became a bit more hectic near the end as we were working on a strict timeline. Viviane brought one of the naked cakes plain so I could capture photos of her icing, decorating and cutting the cake. That took some time, probably because we are both perfectionists and we may or may not have taken a snack break once the cake was cut ;)
Preparing a shot list ahead of time was key for the day to run smoothly and efficiently. It is what ensured no photo was missed and we photographed the items in the right order. (Can you imagine cutting the cake before we got a photo of it all decorated!?) So yes, I plan my photo shoots very thoroughly, and always have a plan.
Since the photo shoot her brand photos were featured at her launch event, on the blog Nana Toulouse and even in 7 Jours magazine! (It was my first time featured in a magazine so it was definitely a pinch me moment!) I was happy that Viviane was so pleased with the results, that is hands down the best outcome in my eyes.
Comment below which dessert is your favourite!